Redefining the wealth management industry

Flanks’ journey:
connecting the wealth dots

Flanks is a wealth management solution provider, making holistic wealth management easy and seamless. The company works with major banks and family offices around the world to ensure wealth managers have accurate and high quality data to work with. This way, they free up time to focus on their core business instead of repetitive, manual tasks.

Headquartered in Spain, Flanks was founded in 2019 by Joaquim de la Cruz, Sergi Lao, and Álvaro Morales.  We're transforming the wealth management industry with pioneering technology, deep financial expertise, and has raised a total of 9.8 million euros from investors to date.

Join us in shaping the future of wealth management.

Flanks’ 5-year timeline

2019
Flanks was born
2020
Developed the product with the 1st early adopters
2021
Expanded our product within the Spanish market
2022
Went from being a Spanish company to an international company
2023
We secured Series A and start developing our new product
2024
Flanks LUME, our all-in-one solution was launched
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Teams

FOUNDING TEAM

Joaquim de la Cruz

Co-founder and CEO

Joaquim de la Cruz

Co-founder and CEO

Joaquim is the CEO and co-founder at Flanks, and graduated in Computer Science from Universidad Politécnica de Catalunya (FIB). In previous years he led different areas of information extraction in startups, leveraging his experience in software development and project management.

Sergi Lao

Co-founder and CTO

Sergi Lao

Co-founder and CTO

Sergi is the CTO and co-founder at Flanks, and graduated in Computer Science from Universidad Politécnica de Catalunya (FIB) specialising in information technologies with a strong focus on infrastructure and cybersecurity.

Álvaro Morales

Co-founder and CSO

Álvaro Morales

Co-founder and CSO

Álvaro is co-founder and chairman at Flanks. He has over 20 years of experience in the banking industry, is a former CEO at Banco Santander Internacional as well as a former global head of the private banking side of the Spanish banking group.

MANAGEMENT TEAM

Benjamin Parotte

CRO

Benjamin Parotte

CRO

Benjamin is the Chief Revenue Office at Flanks, and has an MBA from HEC Liège. With more than 10-year experience in business development and account management in the banking software and IT consulting industries, he leads the growth strategy of Flanks.

Diego Kuperman

CDO

Diego Kuperman

CDO

Diego, CDO at Flanks, studied Computer Science at the University of Buenos Aires. With over 20 years of experience in software development, he specializes in data aggregation and has worked with companies in Latin America and Europe. Diego co-founded Soysuper.com and Freekeylabs and is also an active speaker at conferences on Perl, Ruby, and JavaScript. Now, he leads the data team at Flanks.

David Sanz

COO

David Sanz

COO

David is the Head of Operations, has a degree in Labour Studies, GP® and AF® from IEAF, over ten years' experience in the banking sector, leading operations teams in private banking and retail, as well as commercial roles.

Elena Moñino

Product Manager Lead

Elena Moñino

Product Manager Lead

Elena is the Product Manager Lead at Flanks, has a degree in IT Engineering from Universidad Complutense de Madrid (UCM). With over 20-year of experience in the banking industry and information technology, spanning both private and fintech sectors, she leads Flanks product growth strategy.

Mireia Barón

Head of People

Mireia Barón

Head of People

Mireia is the Head of People at Flanks, and graduated in Labor Relations from Universitat Pompeu Fabra (UPF). In previous years she led the People team in an international SaaS scale up with hyper growth.

Daniela Carranza

Head of marketing

Daniela Carranza

Head of marketing

Daniela, Head of Marketing at Flanks, has an MBA from the National University of Córdoba, Argentina. Marketing professional with over 13 years of experience in fintech and tech companies across Latin America. Now, she leads the Marketing team and Flanks' brand strategy.

Lamia Boukhibra

Head of Project Management

Lamia Boukhibra

Head of Project Management

Lamia is the head of Project Management at Flanks, with an MSc in Finance and Management Control from Ecole Nationale de Commerce et de Gestion. With over 10 years of experience in project management within the tech and service industries. At Flanks, Lamia oversees the onboarding of new clients, implementing our data solutions to elevate client experience and operational efficiency.

Arnau Ros

Head of Finance

Arnau Ros

Head of Finance

Arnau serves as the Head of Finance at Flanks and holds a Master's degree in Finance & Accounting. With over five years of experience, he has conducted audits for IM&PE firms and financial institutions across Spain and Luxembourg. Prior to his current role, Arnau was employed at one of the leading wealth management firms in Luxembourg, specializing in succession planning solutions for High Net Worth Individuals (HNWI).

Raquel de Francisco

Legal Counsel

Raquel de Francisco

Legal Counsel

Raquel is the Legal Counsel at Flanks, and holds a Law degree from Universitat Pompeu Fabra (UPF) and an Economics degree from Universitat Autònoma de Barcelona (UAB). In previous years she worked for different law firms providing legal advice on cross-border transactions, corporate law and commercial contracts to national and international clients.

Flanks by the numbers

+70

Team members

+15

Nationalities

+12

Areas of expertise

2

Office locations

Former companies of our team

Let's make wealth management easier than ever, together.

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