Redefining the wealth management industry

Flanks’ journey:
connecting the wealth dots

Flanks is a wealth management technology company redefining the advisory services industry. Its solution, Flanks LUME, automates manual tasks and transforms complex wealth data into actionable insights that help advisors get a holistic view of their clients wealth to make faster, more informed investment and risk management decisions.

Flanks was founded in 2019 in Barcelona by software engineers Joaquim de la Cruz and Sergi Lao alongside former Santander Private Banking Global Head Álvaro Morales, and combines advanced technology with deep financial expertise to serve companies like banks, family offices, and tech companies. To date, the company has raised a total of 23.5 million euros from investors.

Join us in shaping the future of wealth management.

Flanks’ 6-year timeline

2019

Flanks was born

2020

Developed the product 1st early adopters

2021

Expanded our product within the Spanish market

2022

Signed our first international customers in french speaking markets

2023

Secured Series A and started developing our new product

2024

Our all-in-one solution was launched

2025

Closed equity round to elevate our product and accelerate international expansion — starting with DACH and the UK.

2019

 Flanks was born

2020

Developed the product 1st early adopters

2021

Expanded our product within the Spanish market

2022

Went from being a Spanish companty to an international company

2023

Secured Series A and started developing our new product

2024

Flanks LUME, our all-in-one solution was launched

2025

We raised €14M in an equity round to accelerate the company’s growth into Europe

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Teams

FOUNDING TEAM

Joaquim de la Cruz

Co-founder and CEO

Joaquim de la Cruz

Co-founder and CEO

Joaquim is the CEO and co-founder at Flanks, and graduated in Computer Science from Universidad Politécnica de Catalunya (FIB). In previous years he led different areas of information extraction in startups, leveraging his experience in software development and project management.

Sergi Lao

Co-founder and CISO

Sergi Lao

Co-founder and CISO

Sergi is the CTO and co-founder at Flanks, and graduated in Computer Science from Universidad Politécnica de Catalunya (FIB) specialising in information technologies with a strong focus on infrastructure and cybersecurity.

Álvaro Morales

Co-founder and CSO

Álvaro Morales

Co-founder and CSO

Álvaro is co-founder and chairman at Flanks. He has over 20 years of experience in the banking industry, is a former CEO at Banco Santander Internacional as well as a former global head of the private banking side of the Spanish banking group.

MANAGEMENT TEAM

Sebastian Henrichs

Chief Operating Officer

Sebastian Henrichs

Chief Operating Officer

Diego Kuperman

CTO

Diego Kuperman

CTO

Diego, CTO at Flanks, studied Computer Science at the University of Buenos Aires. With over 20 years of experience in software development, he specializes in data aggregation and has worked with companies in Latin America and Europe. Diego co-founded Soysuper.com and Freekeylabs and is also an active speaker at conferences on Perl, Ruby, and JavaScript. Now, he leads the data team at Flanks.

Elena Moñino

Head of Product

Elena Moñino

Head of Product

Elena is the Product Manager Lead at Flanks, has a degree in IT Engineering from Universidad Complutense de Madrid (UCM). With over 20-year of experience in the banking industry and information technology, spanning both private and fintech sectors, she leads Flanks product growth strategy.

Mireia Barón

Head of People

Mireia Barón

Head of People

Mireia is the Head of People at Flanks, and graduated in Labor Relations from Universitat Pompeu Fabra (UPF). In previous years she led the People team in an international SaaS scale up with hyper growth.

Daniela Carranza

Head of Marketing

Daniela Carranza

Head of Marketing

Daniela, Head of Marketing at Flanks, has an MBA from the National University of Córdoba, Argentina. Marketing professional with over 13 years of experience in fintech and tech companies across Latin America. Now, she leads the Marketing team and Flanks' brand strategy.

Flanks by the numbers

+100

Team members

+19

Nationalities

+16

Areas of expertise

2

Office locations

Former companies of our team

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